Jones TM has recently added the four Vineyard Sound Studios packages to its portfolio of jingle packages. Kissville, LiteHouse, RhythMix and Young Guns now have their own folders on the Jingles section. Instead of the cut-by-cut listing though, each package is featured with station montages. For example, in the Litehouse package, you will hear montages for KVIL, KAOI, WZFJ, Pennine FM and WWSE. It’s a good way to preview how each package will sound in different call signs and formats.
Archive for May, 2008
Vineyard Sound Studios Packages on Jones TM
Lite Summer Kit by Jingles Factory

Summer should be hot and cool for lite AC stations. Hot as in hot imaging and production for cool as in cool music programming. Check out the latest Jingles Factory lite AC offering for the summer of 2008, the Lite Summer Kit – the sweetest lite AC jingle package this season. Read on to listen to demo.
Radio Station Promotion Versus Station Promo: What’s The Difference

Steve Warren, a radio veteran from Austin Texas and co-creator of the popular and highly regarded scheduling software Music, writes about two of the most important elements in radio – radio station promotion and radio station promo. The first part of the article talks about the how to make station promotions more effective and the second part breaks the traditional approach in station promos and explains how placing of the promos may need to be challenged.
Krash Creative Makes CHR-ish Imaging For Country Station KXLB

On its May 2008 update, Krash Creative Solutions unveils a new set of out-of-the-box imaging projects which include CHR-ish imaging for country station KXLB, XL Country 100.7 FM, Bozeman, Montana. The project is patterned after a popular imaging approach by such world-famous country radio brands as The Wolf in San Francisco and Seattle.
Diana Steele Is Official KFI 640 AM Voice Lady
After doing a fill in work at Los Angeles’s Talk Radio KFI 640 AM, Diana Steele is taking on the frontline as she of officially becomes the VO female imaging talent for the said station. Steele whose voice is also heard on 106.7 Lite FM New York, WCBS and KOST 103.5 will now be heard in all of the station IDs and program announcements.
Diana Steele Webuzz Imaging for KOST 103.5
Diana Steele Webuzz Imaging for WCBS
Diana Steele Webuzz Imaging for 106.7 Lite FM
New Demo Page at JAM Website

In its effort to keep up with the modern approach in auditioning jingle demos online, JAM Creative Productions has just adopted new demo pages for its two jingle packages.
The Fresh N.Y. and Home of the Hits can now be accessed by either listening to the showreel or by playing the individual cuts through its own demo page. Upon clicking on the Fresh N.Y. package title, for example, you will be led to its own demo page that kind of resembles most of the demo sections of ReelWorld, IQ Beats and Jones TM websites.
You will be able to preview the package cut by cut through the mini flash players. On the upper right side of the page, you will also notice a logo section where you will be able to see the stations that syndicated the package.
Currently, there are only two Jam packages that have cut-by-cut demo pages. We’ll surely be expecting more packages at Jingles.com “demoed” with their individual tracks soon as most PDs these days prefer to preview jingle packages online.
Production Music and Imaging Library Sale at Jones TM

Jones TM, the world’s leader in radio imaging and production, is now bringing two of the world’s most powerful imaging and production music libraries at the price of one. Buy Audio Architecture and get Imagio Library free. Yes, for the price of one library, you will get 28,000 plus tracks of fresh, bleeding edge, flexible, customizable, production-friendly, user-friendly production music and imaging tools.
Hate reading sales pitches, then listen to this:
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New ReelWorld Homepage

Today, May 15, 2008, marks the birth of a new era, err – a new website rather. ReelWorld’s website gets a face lift. It’s still flash integrated, but more functional this time. On the homepage, you will notice the center scroller which of course makes new bulletins handy. And below that, you will see links to ReelWorld’s ONE, Jingles and Vault services. ReelWorld’s HTML-site can now be accessed again just scroll down to the bottom right.
Give it a hit at www.reelworld.com.
Jones TM Custom Jingles

Jones TM has just updated its website with a couple of packages — New England’s Best Country and Rock Radio. It’s interesting to know that despite the emergence of subscription-based jingle imaging services, there are still a number of stations that believe in the power of custom production.
WOKQ
And when it to custom jingles, nothing beats Jones TM. WOKQ recently went to Jones TM to update their jingles. The result is New England’s Best Country. And indeed, it is. The package is built upon the station’s core playlist. The jingles however are not the usual country-ish jingles. The tracks are powerful and flexible enough to blend seamlessly with different styles of country music.
The WOKQ logo melody is also based on the station’s previous Jones TM jingle package – Buzz Trax. Take a listen below to the WOKQ logo montaged side by side with the B101.5 logo from Buzz Trax.
Radio Imaging – Will Networking Kill Creative?
Originally it was an art. In the days of fewer stations on the dial and no networking, you could get away with all sorts of long creative masterpieces. Partly because there was nothing else to lure your audience away, and partly because there were no constraints – let alone focus groups and marketing agency plans.
Then, the 90s arrived. Every sweeper had to be the same length, saying the same words, with possibly a different type of whoosh in the background. Your work would have exciting titles like “A2” or “B3”, and could suddenly be played out remotely, along with 20 other sweepers with the same words for other parts of the country. Woe betide you if it was more than exactly 7.0 seconds, and don’t even suggest sung jingles.
Now, in 2008, we’re about to enter a new phase of radio. More networking than ever before, more competition on the dial, and infinite competition off the dial. More revenue-generating contests, and less time to create the production.



