106.1 Kiss FM Seattle BFD Promo 2008 Read the rest of this entry »
Archive for June, 2008
2 New Studio Dragonfly Jingle Packages for Jones Radio Networks
On June - 16 - 2008
The headline itself is already news, but there is more you need to know. First off, the packages were produced at Jones TM and secondly, these are only available for JRN affiliate stations, particularly for the Adult Standards and Smooth Jazz formats.
JRN Adult Standards – consists of 7 themes, six of which are generic station IDs, complete with slogan and ramp mixouts. The seventh theme is for the top of the hour. Proceed here to read Read the rest of this entry »
D’Agostin Productions Updates Website
On June - 13 - 2008
Fresh from the success of the Sound Freqz Imaging Library, D’Agostin Productions has just updated its website that’s loaded with smart and intuitive navigation. Also up and coming are new updates for the award winning Sound Freqz Library, plus lots of new imaging ideas and production tips from Joe D’Agostin. Log on now to www.dagostinproductions.com
Sound Freqz Library by D’Agostin Productions
Summer Kit Trio by Jingles Factory
On June - 13 - 2008
Jingles Factory unleashes three exciting imaging solutions that will surely put more sun into your summer fun. Introducing Lite Summer Kit, Summer Kit 1 and Summer Kit 2. First, the Lite Summer Kit, a refreshing, sun-shiny AC package packed with customizable ID jingles.
Why not put an official theme song for your summer programming? Summer Kit 1 and 2 allow you to own the season. Jingles Factory calls it the songs that became jingles and the jingles that became songs, check out for yourself. Visit www.jinglesfactory.com now.
Read on to listen to demos Read the rest of this entry »
ReelWorld ONE June 2008 Update
On June - 9 - 2008
ReelWorld ONE is dishing out the hottest imaging this summer. All three services: CHR, CTRY and AC are loaded with new themes, production IDs, logo workparts, logo segues and more.
ONE CHR is up with 2 new themes: CareBear, a Sarah Bareilles-inspired theme and RedOktober a laid back Eastern block hip hop inspired theme. There are 3 new logo workparts for such hits as Damaged, Sexy Can I and Take A Bow. And there are 10 new Produced IDs.
ONE Country is kicking off the sunny season with Jaikbroke – a fun, summer inspired mid tempo theme. Check out two new logo workparts for such hits as Just Got Started and Still A Guy. A new logo segue called Fastlane is available. Plus 10 new Produced IDs are now ready to roll.
New this month on ONE AC is a warm and inviting Nighttime Dedication theme called Nightlines. There are five logo workpart updates, including custom logo intros for such hits as Lost by Michael Bubble, Teardrops On My Guitar by Taylor Swift and Big Girls Don’t Cry by Fergie. Check out the 2 new logo segues: Bliptrip and Spanaway.
Listen to all the cuts and logo variations for the June 2008 Update on ReelWorld ONE by hitting www.reelworld.com/one.
Read on to listen to demos Read the rest of this entry »
Increase Ad Spending With Rising Oil Prices
On June - 3 - 2008
Turn on your TV, radio, or pick up a newspaper and pay attention for five minutes. In that time you should come across at least one story about sky-rocketing oil prices. For some companies rising gas prices can be beneficial to sales. For example, scooter dealers across the country show record sales each time the gas prices spike. According to the Motorcycle Industry Council, scooter sales were up 64.5 percent over the previous quarter a year ago. The main selling point of course being great fuel economy.
Of course, some of these companies are making money simply by being in the right place at the right time, but the savvy business owner knows to capitalize on any situation regardless of current market conditions. You know the old saying… when life hands you lemons, make lemon squares (it’s something like that…we can’t be expected to remember all those adages).
If you’re an avid reader of self-help books (particularly the kind that are supposed to help you be a better salesperson/business owner), you should have read by now that you shouldn’t lower your sales expectations because of a slumping economy. Your business should thrive independently of it because you are making the right moves to preempt a decline in sales. One such move is to make better use of your advertising and marketing budget.
A common concern we get is that when there is a tough economical situation, advertising and marketing are the first budgets to get cut. In reality, the opposite should be true. Not only because you’re helping to get the word out about your business but also because your competitors are likely trimming their advertising budget to cope with slumping sales. By increasing your efforts you’re not only getting your message out there more frequently, but you also appear to be more present because your competitor is not. It’s a win-win.
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