The use of listener clips have been around since radio went interactive. Today, listener audio clips help breath life, excitement, and credibility to a production. But is there really a right or wrong way to use listener clips? We recently had a chat with Ian Sturgeon of Big Fish Worldwide and shared to us the beauty of producing with listener audio clips.
1. If you compare a promo/production that has listener clips in it with a promo that hasn’t, what is the advantage?
I think You can make promos that are creative, and fun without listener audio, but using listener audio in things like winner promos is great! It build excitement. It helps the listener imagine themselves as a winner.
One common thing to do with cash contests is to feature listeners talking about what they’d do with the money if they won. After they hear the promo the listener goes away thinking…”yup…I’d catch up on bills too…” or…”yeah, a vacation…that would be great.” It makes a contest seem possible, and it makes them want it more.
2. When using listener audio clips, are there specific rules in using them as far as production is concerned? Read the rest of this entry »
Okay, I love creating branded intros and other productions that have something to do with songs. Particularly challenging are times when you wish you had the raw synths, FX, stabs, and guitar riffs of the song.
One of the most anticipated follow-ups to an imaging library — Red Gel Volume 2 is now out with a vengeance. Packed full of effects, tones, drones, noises, and much more, Red Gel 2 is sure to make an impact on any stations imaging. Red Gel 2 is available through ImagingArsenal.com (www.imagingarsenal.com), a division of TM Studios.
The flight from Seattle was within miles of Houston when the flight attendant came on the intercom to say “welcome on board Continental Airlines.”
This is the worst crap I’ve ever been subjected to – there are people that actually want this? – come on!’…….oh, wait – you mean ‘what do I think about BenzTown? Well, that’s completely different – BEST EVER!!!!! If you’re in a small market like me, this is a Godsend! Thank You so very much for giving us the ability to shine!.
We’ve seen and heard Dave Foxx, Creative Services Director of Z100 New York being interviewed a handful of times. But there has never been an interview that’s upclose and personal as this one. Nick Parker of NickParkerLive.com chatted with the Prod God himself inside his studio.
We recently took a time with the guys at Jingles Factory to talk about the Double Passion jingle package for Passion Hits in the UK. The best and strongest package ever from JF, Loris tells us how the package was conceived.
This is what I call the real jingle magazine. I am proud to receive the pilot edition of Top Format’s publication – Top News. This first volume for February and March 2009 headlines the company’s recent studio revamp, new packages and projects for Radio Veronica, Radio 6, Paradise FM, and Radio Land Van Waas.

