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!BOOM Makes Radio Imaging Disappear

Posted by RadioJingles.co.nr On August - 12 - 2009

!BOOM Makes Radio Imaging DisappearQuincy, MA – überblend radio branding launches a new CHR imaging package called !BOOM, designed to integrate a station’s branding messages seamlessly with its music.

Michael Stuber, founder of überblend explains the genesis of !BOOM: “for years, I’ve been thinking there’s something missing with CHR imaging. It’s been too noisy, too cluttered and too focused on blaring station slogans and promotions at the listeners. I wanted to create an imaging sound that doesn’t draw attention to itself, but instead becomes part of the entertainment value of the station” !BOOM is noticeably different: the pieces have a high-energy-hip-hop-meets-electronic sound, mirroring the current evolution of pop music in all its genre-bending glory. The sound is more musical and less “radio.”

While seeking and developing a more pleasing and current sound for CHR imaging, Stuber simultaneously became concerned about the financial challenges the industry is facing and the fact that many stations could no longer afford top-notch jingle packages plus top-notch daily production service. This is where !BOOM comes in. By integrating the jingles directly with the day-to-day production, and delivering station messages on a 808-and-auto-tuned fueled canvas, !BOOM matches
the aesthetic of today’s hit songs in a cost-effective manner.

Stations no longer need to purchase a several thousand dollar jingle package in addition to paying for ongoing production service. überblend can deliver both at a price that is affordable for most
stations.

Will !BOOM really make radio imaging disappear? Well, to the listeners’ maybe. Stuber says “our goal is to have the station imaging pieces be indistinguishable from the songs. If we can come out of a popular song with an imaging piece that’s equally exciting and relevant, we will see an increase in TSL.” To radio programmers, the imaging certainly isn’t going away, but it may be a little more camouflaged than the standard imaging sound, becoming more a part of the music programming of the station, rather than an interruption from it.

The !BOOM imaging package is available now from überblend radio branding at www.boomCHR.com.

About !BOOM:
!BOOM is a comprehensive imaging solution for modern CHRs: a cutting edge production sound that can be fully customized with any station’s name, frequency and language. The !BOOM imaging solution was created with PPM in mind. The production elements flow naturally between the songs eliminating the clutter and noise of typical CHR imaging.

Listen to !BOOM Preview
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WWRW: Mark Hanna and Bob Taylor, Back!

Posted by RadioJingles.co.nr On May - 1 - 2009

WWRW Welcomes Back Mark Hanna and Bob TaylorWWRW Announced today the return of Bob Taylor and Mark Hanna to the airwaves, with Bobby Jay, Al B Love, and Lex VanDyken returning in May!

Bob Taylor is a well known voice from the North East and comes to WWRW through 380 Radio and The World Wide Radio Network. His voice is heard on stations throughout the world, and we’re proud to have him back every Monday through Friday from 10am-3pm Central (11a-4p Eastern) spinning the hits of yesterday!

Mark Hanna brings his big bag of nickles and his timeless golden jukebox every Monday through Friday from 3p-7p Central (4p-8p Eastern) with “Jukebox Gold”. Mark brings his Philly sound and style to the air along with looks back at the Psychedelic 60s, Number 1s, and even the hits from the British Invasion.

Bobby Jay, Al B Love, and Lex VanDyken will return to the air on WWRW soon as well, each bringing their own brand of entertainment and fun to WWRW. Read the rest of this entry »

Brandy’s Alternative Jingles

Posted by RadioJingles.co.nr On March - 6 - 2009

Brandy's Alternative JinglesWe’re quite sure of it: you have never heard anything like this. The VIBE is an exclusive alternative jingle package that works for urban, rock, and CHR formats. Listening to THE VIBE will do someting to you. You’ve been warned.

Brandy is also proud to visually image the newest radio station you know. Brandy helped created a graphic logo for JOE FM – a happy , energetic, character-rich, spontaneous broadcaster with a twist.

VivaCité also received a new theme that will define its 5th anniversary. The MOR radio station of the RTBF, VivaCité, has been on the air for half a decade. And, like in all good families, that’s a birthday that you celebrate with verve. Read the rest of this entry »

2 World Class Stations, 1 Production Company

Posted by RadioJingles.co.nr On January - 24 - 2009

RadioJinglesPRO.com, NJOY 89.5 Thailand, Radio 1 GreeceTwo world class radio stations are convinced and agree that quality does not need to be expensive! 89.5 NJOY Thailand and Radio 1 Greece recently went to RadioJinglesPRO.com and asked for the same thing – a MEGA station ID package that works, prints, and wins! RadioJinglesPRO.com delivered! Each station received a package complete with all the necessary tools, workparts, and extra mixouts.

DJ Kirk of Radio 1 Greece (www.radio1.gr) says, “I must admit I was really impressed by the quality of your job!!!”.

DJ Pong of NJOY FM Thailand (www.895njoy.com) exclaimed, ” Wow, cool package! Thanks, we love it very much!”.

The two guys were so convinced that DJ Kirk of Radio 1 wanted an immediate follow up. DJ Pong even recommended a radio friend to us. Log on to RadioJinglesPRO.com right now, listen to the demos, click on the contact page and find out how you can get a cutting edge ID package without bleeding your budget.

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Welcome to the new RadioJingles.co.nr – an international online radio imaging and production magazine. 2009 is more jingles, but not just news — we’re packed more with informative articles, imaging tips and industry reports.

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